Kit / Voice examples
Voice examples by channel
Do and don’t pairs for each place NTWRK speaks, so new writers and partners sound right on day one.
01How to read this page
- Each pair takes one channel and one move. The "don’t" is a typical line; the "do" uses only facts already approved or clearly marked as example.
- Pairs marked voice.md are approved in Tone and voice. New drafts were signed off by Content Editor on 13 Oct 2026, after the fixes in this review.
- The principles in Tone and voice still govern. This page shows them in use; it adds no new rules.
02Website
Speaks as NTWRK · "we" allowed · one ask, Book a call
Don’t
Your customer data is spread across systems.
Do
Your customer data sits in the CRM, the email tool, the analytics account, the warehouse and a spreadsheet someone guards.
Name the systems. The reader recognises their own week.
Source: voice.md 3.3
Don’t
What a working build can include.
Do
Eight parts. The use case picks which.
Count the parts and let the reader choose.
Source: voice.md 3.8
03Field note
Speaks as NTWRK · no "we", "our" or "us" · no ask
Don’t
A customer intelligence layer is the set of definitions and judgements that sits between customer records and the decisions made from them.
Do
In the 12 months to 9 September 2026, one Australian store network replied to 1,389 of its five-star Google reviews. In the same 12 months, 460 of its one and two star reviews got no reply at all.
The scene first. The definition runs third.
Source: voice.md 3.1
Don’t
What does the layer show that a dashboard does not?
Do
Last on reply rate, first on complaints answered.
Lift the kicker from the caption into the heading.
Source: voice.md 3.2
04Newsletter subject
Build to Keep from NTWRK · 3 to 7 words, two beats
Don’t
Issue 04: understanding customer intelligence layers
Do
Your customers already wrote it.
Two beats, concrete, no colon.
Source: voice.md section 6
Don’t
Why your decision logic matters more than ever
Do
Written down. Not held.
No urgency, no superlative. Two short beats.
Source: voice.md section 6
05LinkedIn
Speaks as Wes · "I" · never an ask
Don’t
We help businesses own their AI. Book a call to find out how.
Do
I noticed businesses paying repeatedly to use intelligence built from their own data.
A judgement, then stop. The line is Wes’s approved origin wording.
Source: Wes, 7 Oct 2026
Don’t
Five ways leaders can get more from their AI investment
Do
A business that can’t open its own routing rules can’t change them on a Monday morning.
One scene, one judgement. No list post, no competence close.
Source: New, signed off 13 Oct 2026
06Proposal
Speaks as NTWRK · "we" · CFO-plain
Don’t
Our approach delivers insight across every part of your business.
Do
The proof tests one decision: which enquiries reach a site within two hours. Day 30 ends in a recommendation: build, buy, change the process or stop.
A scope the buyer can repeat to a board.
Source: New, signed off 13 Oct 2026
Don’t
Our team will provide ongoing support as needed.
Do
Support sits under a separate agreement with a defined purpose. The system stays documented, so you could appoint another provider.
Say what the client keeps the right to do.
Source: Wes, 7 Oct 2026, answer 6
07Council briefing
Speaks as NTWRK · "we" · officer language
Don’t
Smarter councils start with AI.
Do
Residents raise issues through four channels. The test: which ones reach the weekly operations meeting, and who decides.
Records, a decision and an operator.
Source: New, signed off 13 Oct 2026
Don’t
A single view of every resident, powered by AI.
Do
The Council keeps the rules that rank each issue, and officers can change them without calling us.
Ownership as something an officer can do.
Source: New, signed off 13 Oct 2026
08Before a line ships
- Opens on the reader or the finding, never on "We", "Our" or NTWRK. The exceptions are the anchor "We build intelligence that businesses own.", legal entity lines and the "NTWRK / …" eyebrow.
- A count carries its denominator and its date.
- No dashes and none of the banned words in Tone and voice.
- The pronoun matches the channel above.
- The last line leaves the reader holding their own problem.