Applications / Co-branding
Co-branding with clients
Default: the client is named in words and NTWRK carries the page. A logo lockup is used only when the client asks for one. The lockup is approved in v1.0.
01Default: name in text
- Reports: “Prepared for [Client]” in the header, mono. No client logo.
- Case studies name the client in text, and only with clearance. No client logos in examples or in this book.
- Never attach a claim, number or quote to a client name without written clearance.
02Lockup (on request)
Example Co.FICTIONAL CLIENT
Example Co. is fictional. Client mark left, 1px divider, ntwrk/ right, equal optical height, clear space x around the whole lockup.
- The client leads on the client’s documents; NTWRK leads on NTWRK documents.
- Never recolour ntwrk/ to the client palette. On a client colour field, use the mono cream or mono ink wordmark.
- No “powered by” or “in partnership with” phrasing.
03Inside a client’s template
When NTWRK works inside a client’s deck or document, follow the client’s template. NTWRK appears once: the mono wordmark at minimum size in the footer or on the title slide.