Kit / Photography brief
Founder portrait and photography direction
A short, real shoot: Wes at work, a service desk, and one artefact, with a brief that keeps every frame quiet and specific.
01Status
Shoot: pending WesThe shoot is pending Wes. This page is a brief and shot list only. Nothing has been shot. The shoot needs Wes’s yes to a founder portrait, half a day of his time, a photographer and a cost he approves, and written permission for any site in shot 03.
02The brief
- Light: daylight only. Window side light. No flash, no coloured gels.
- Colour: muted warm neutrals that sit on cream. One grade for every frame.
- Subject: one person or one object, doing the work. Captioned with who, where and month.
- Frame: 10px radius on cream. Never full bleed behind text, no overlays, no Forest duotones.
- Caption: mono 14px below the image: who, where, month and year.
- People: only people who agreed in writing. Staff in the background are out of focus or out of frame.
03Shot list
| Shot | Direction | Used on |
|---|---|---|
| 01 · Founder at the work table | South Melbourne office, morning window light from the left. Three-quarter view, Wes looking at a printed runbook, not the camera. 50mm, f/2.8. Landscape 4:3. | About page, field note author block |
| 02 · Founder, head and shoulders | Plain wall close to cream, soft daylight. Shirt in ink or mid-grey, no logos. Direct to camera, relaxed. Square crop with room above the head. | Bylines at 72px, speaker bios, LinkedIn, the deck About slide |
| 03 · A service desk at opening | A real dealership or council service counter, with written permission. No faces needed: the screen, the queue, the first customer of the day. 3:2. | Commercial and council decks, case study headers |
| 04 · Hands on a decision record | A printed decision record and a pen on a meeting table. Real artefact with client data removed, or the Example Co. template. 3:2. | Handover documents page, field notes |
04Never
- Glowing networks, brains, robots or holograms for “AI”.
- Handshakes and staged meeting-room stock.
- Generated faces, generated offices or generated hands.
- Forest duotones, neon gradients or text over a photo.
- A client’s logo or signage without written clearance.
05Logistics
- Half a day: two hours in the South Melbourne office (shots 01, 02, 04), one site visit (shot 03).
- One photographer with natural-light portrait work. Wes approves the cost before booking.
- Deliverables: 20 graded frames, full resolution and 2400px web copies, with model and property releases.
- Selection with Wes, then the About page, bylines and the deck About slide are updated.