Identity / Typography

Typography

Manrope for everything people read or type. IBM Plex Mono for labels, numbers and captions, never for anything longer than two lines.

Approved: codifies liveOwner: Wes FischerUpdated 13 Oct 2026

01Families

Sans · Manrope

Aa Gg 07

Ships 400, 500, 600, 700. Headings 600 to 700, body 400, buttons and labels 600.

Mono · IBM Plex Mono

Aa 07

Ships 400, 500. Eyebrows, section numbers, captions, data values, placeholders.

Display H180 → 36pxpx · 700
--fs-display

Quiet intelligence beats loud platforms.

Home H168 → 35pxpx · 700
--fs-h1-home

Quiet intelligence beats loud platforms.

Article H164 → 36pxpx · 700
--fs-h1-article

Rent breadth. Own the decision.

Band H256 → 32pxpx · 600
--fs-band-h2

Bring the decision worth testing.

Section H244 → 28pxpx · 600
--fs-section-h2

One decision, tested in 30 days.

H336 → 26pxpx · 600
--fs-h3

The first purchase is breadth.

H424 → 20pxpx · 600
--fs-h4

What the engagement covered

Card title18px · 600
--fs-card-title

The recommendation

Body L18px · 400
--fs-body-l

We review the decisions worth improving, rank the possible use cases and test one.

Body16px · 400
--fs-body

A useful system needs an owner inside the business.

Small15px · 400
--fs-small

Free. Unsubscribe in one click.

Caption (mono)14px · 400
--fs-caption

Source: 33 published privacy policies, read 23 Sep 2026.

Label (mono)12px · 400
--fs-label

02 / The first 30 days

Headings use negative tracking (−0.02 to −0.04em) and tight leading; body never does.
Prose measure 68ch; ledes 62ch.
Mono is never used for body text, inputs or buttons, or for anything over about two lines.
Sentence case for every heading. Capitals only for mono labels.
No weights above 700 in live text. 800 exists only inside the logo files.
Numbers in tables and charts are set in mono so columns align.