Applications / Client insight reports
Client insight reports
Private, unlisted pages that show one client what its own data says. They are the best expression of evidence over adjectives on any NTWRK surface. The example below uses a fictional client, Example Co., with illustrative data.
01Anatomy
Private link · prepared for Example Co.
Prepared by NTWRK · not commissioned
Your stores answer most reviews. The next step is the complaints.
In the 12 months to [date], Example Co.’s 40 stores received 2,000 Google reviews. We read every one. Nine in ten got a reply. Half of the 160 one and two star reviews did not.
01 · Replies
88% of reviews got a reply. 80 complaints did not. Example data
n=2,000 reviews, fictional Example Co., illustrative period. Example data, not a real client.
Every value in this chart
How firm the number is. One paragraph on agreement, limits and what the data cannot show. Stated once.
Example Co. is fictional and every number is example data. Structure, type and chart style follow the live reports.
02Rules
- Header: wordmark left; “Private link · prepared for [Client]” right, in mono. The client is named in text, never with its logo.
- “Prepared by NTWRK · not commissioned” when the analysis was unsolicited.
- H1 opens on credit, then the finding. No gotcha lines.
- Every chart: finding headline, labelled bars, mono values, n and period, “Every value in this chart”.
- Method notes in a surface panel, led by a bold phrase.
- Staff names masked (
T********), even inside quoted reviews. - noindex, unlisted URL, 24px phone gutter, figure text 14px minimum.
- One clear next step at the end. No pressure lines.
- Speak as “we”, never “I”.
Decided 5 Oct 2026This book is public. It shows no real client names, logos, private URLs or report content. Use Example Co. and labelled example data in any new example.