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The NTWRK brand book

Every NTWRK brand decision in one place, with examples. People and agents use this book as the single reference before they write, design or build anything with the NTWRK name on it.

Approved: codifies liveOwner: Wes FischerUpdated 13 Oct 2026

01How to use this book

Each page states a rule, shows it working on a real NTWRK surface, and links to the token or file behind it. Every page is approved as of version 1.0 (Wes Fischer, 13 Oct 2026).

The brand itself is not changing. This book writes down what ntwrk.com.au already does, plus the redesign decisions approved on 5 October 2026.

Badge	Meaning
Approved: codifies live	Matches the live site or an approved decision. Follow it.

02For agents

When rules conflict, use this order of precedence:

Brand canon v2 (ntwrk-brand-custodian, 15 Jul 2026): what is true about NTWRK, the voice, the hard rules.
This brand book: how the canon looks and reads on every surface.
Design tokens (shared/tokens/tokens.json): the only source for colour, type, spacing and sizes. Never copy a hex value from a screenshot.
human-writer wins on any craft question (rhythm, closers, rule of three).

Citing rulesEach page has a stable URL and an id on every section heading, so agents can cite a rule as brand.ntwrk.com.au/colour/#rules.

03What is in the book

Brand

Story, messaging, voice

Who NTWRK is, what it says first, how it sounds and the words it never uses.

Open Identity

Logo, colour, type

The ntwrk/ wordmark, Forest and cream, Manrope and IBM Plex Mono, the grid.

Open System

Components and figures

Buttons, inputs, cards, section patterns, diagrams and the chart system.

Open Applications

Real surfaces

Website sections, field notes, newsletter, social cards, signatures, reports.

Open Presentations

HTML decks

The 1920 x 1080 canvas, 13 slide layouts and a working deck template.

Open Co-branding

With clients

How NTWRK sits next to a client mark on reports and case studies.

Open Kit

Figures, documents, decks

Figures and tables, the evidence kit, handover documents, case studies, voice examples, starter decks, social files and the photography brief.

Open Resources

Downloads

Outlined logo files, tokens, templates and the changelog.

Open

04Decisions

Decision	Options	Page
How we work label	Settled 8 Oct 2026 (voice.md, 3:00 pm AEDT): “How we work” is the nav label and the page, `/how-we-work/` (R6, #135). The book follows it on every page.	Naming
Tone and voice page	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Tone and voice
Brand story wording	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Story
Design principles wording	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Principles
Photography	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Imagery
Icon set beyond live four	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Iconography
Presentations	Fees: proposal only (ruled by Wes; the offer slide carries the bound line “Pricing is set in the proposal after scoping.”). Dark slides for title and close only, approved in v1.0	Presentations
Email signature title	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Documents
Co-branding lockup	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Co-branding
Document covers	Approved in v1.0 (Wes Fischer, 13 Oct 2026).	Documents

Decided 5 Oct 2026This book is public: no client names, client logos, private report URLs or real report content. Examples use the fictional Example Co. and labelled example data. Private insight pages speak as “we”, never “I”. Field notes keep the “Written by Wes Fischer” byline. The wordmark is 800 everywhere, including the site header. Light --warning is #7A5C12; dark --mute is #868F87. The HTML deck template, with its shortcut bar, is the house format for NTWRK presentations.